Let's face it: PRICING IS IMPORTANT whether you are
selling an automobile, a dealership or a hamburger. Granted, people wil
pay more for a deluxe burger than a junior burger. Both have to be
priced according to value received and there are buyers for each.
One of the most damaging situations to selling a dealership is
to offer it for sale at a price that is beyond reason and common sense.
Today, there are still many more buyers than sellers. However, the publicly
held corporations are not buying dealerships like they were a few years ago
and this has some effect on what buyers will pay especially if it is less
than a mega dealership in a metro market.
What we can do for you as a seller is to evaluate your dealership and
make suggestions that will improve the marketability of your dealership.
Additionally, we have developed a software program that will evaluate your
dealership on new vehicle registrations in your area coupled with national
averages for gross profit, parts and service sales, etc.
Then we look for a desired return on investment and arrive at a total sales
price whether it is real estate, blue sky, fixed assets or whatever. This takes a
lot of the guess work and heavy negotiations out of the sales price. Granted, the
dealership will still sell for whatever the buyer and seller agree on. Our program
just helps arrive at that price easier.
Call and let us show how we can assist you.